Traffic Data categorises the traffic data to the e-commerce site produced/procured by/from various digital media channels.
DATA management both during reading and manipulation. By manipulation, we mean the value adaptation tasks that take place before consolidation.
Analysis of CONSOLIDATED data by means of structured KPIs in an online Dashboard (Data Studio) and spreadsheets (Excel, Google Sheet, etc.)
Set of data available to Digital Marketing for strategy development and results optimisation. The ecosystem represented above is subdivided into 2 large data groups: Traffic Data and Customer/User Data (behavioural).
SLYMETRIX DATA STRUCTURE
Slymetrix is a DATA MANAGEMENT platform for TRAFFIC data generated by Digital Media Channels in the E-Commerce Site. Traffic data to be handled are initially captured and recorded in Slymetrix, organising them by CUSTOMER and PROJECT (e-commerce site).
Result data from the e-commerce site: Visits, Conversions (sales) and gross turnover.
Traffic data from every single digital media channel in terms of Spent (investment), Impressions, Clicks and above all Visits, conversions and turnover (attributed by the channel algorithm).